If your home isn’t getting any activity on the market, first, make sure you talk with your real estate agent. Make the normal checks. Is the whole market quiet, or is just your home? Is it just your neighborhood? Are you priced too high? Is there something else? Are you getting calls for showings, but people aren’t actually walking in? When that happens, when I know that we’re getting calls on our listings, but the number of people that are actually showing up is lower than that, then there’s something going on around the neighborhood, outside of the house, or close by. So we want to assess that quickly. We don’t want to wait before it’s too late, and we’ve just had too much damage to the property, related to showings.
The other important thing is, make sure your house is showing up on all the internet sites. Your realtor’s going to go ahead and make sure it’s on their local site, it’s in the MLS, and our local MLS automatically pushes out the listings to the popular sites, like Realtor.com, Trulia, Zillow. But, what’s important is that you double check and make sure that they’re there. As a realtor, we can’t affect how they show on the site, but you want to make sure it’s there, because activity is everywhere.
You also want to make sure you have it shown well on mobile websites. Mobile searching is shot through the roof. In 2013, it was over 30% of the home searches were done on a mobile or tablet device. It suggests that there’s going to be closer to 70% in 2014. As of this recording, tablets for the first time out-sold laptops. So we know where the market is going, so realtors need to make sure the homes are showing well on those sites, or somebody’s never going to see your house.
So, sit down, talk with your agent. Absolutely have to look at pricing. We all know that the seller wants the most money. And you may feel that those granite countertops and the upgrade you did in your kitchen make your house $50,000 more. But if every other house already has those in there, maybe they’ve been there longer, but they got them, and they’re in your neighborhood, and they’re selling for $50,000 less, sometimes there’s that tough piece of it you have to swallow and realize that this is what I think the house is worth, but the market is screaming at me. They’re not even coming in to look.
Typically I feel that if I’ve got 10 showings and I’ve had people come in, and I haven’t really had any major negative feedback, like that there’s something just awkward about the house, and we don’t have an offer, than something’s going on. The price is probably just a little bit too high for the market at that point. On average, we have 10 showings, and we usually have offers that we can at least start to negotiate.
So, if you have questions, make sure and contact a Realtor right away, and address them quickly. Don’t sit quietly in the background. Work with your realtor. If you are a seller in Northern Virginia, and you wanted to learn more about our smart seller program with variable commission rates, click this link to get access to that report today.
By Steve Bradley